Viktor Kerney

Logo's New Programming Raises Questions

Filed By Viktor Kerney | February 23, 2012 2:30 PM | comments

Filed in: Entertainment, Marriage Equality, Media, The Movement
Tags: LGBT community, Logo, television

images.jpgLogo revealed a new concept to their television programming this week. Their goal is to reach a more mainstream audience and shake-up their traditional lineup.

Here's Logo new programming for 2012:

  • The Baby Wait--From Tony DiSanto and Liz Gateley, the team behind Teen Mom and 16 and Pregnant, this series will chronicle open adoption from the perspective of both the adoptive parents and the biological mother as she adjusts to life after giving away her child. The show will feature both gay and straight couples as well as single parents. (Greenlit)
  • Scandalicious--A countdown show with flair, these specials will feature comedians and tastemakers alike as they voice their opinions on the most trivial of topics. Viewers may not learn much, but they will be amused. (Greenlit)
  • Eden Wood's World--Eden Wood achieved international fame by the tender age of six as perhaps the greatest beauty pageant contestant ever, and now she is taking her fame to NYC. Joined by her mom, her talent manager and a brand new publicist from the Big Apple, Eden is now aiming to become an actress/singer/model/entertainment superstar, while also helping young girls realize their pageant dreams with her super secrets to pageant success. (Greenlit)
  • Outrageous--A look at the most intriguing and shocking stories in pop culture, including everything from gay Republicans to Kim Kardashian's wedding and brief marriage. (In Development)
  • Wiseguys--Michel Verdi's mafioso father has just got out of prison and is moving in with Michel as she runs three successful bars and restaurants in West Hollywood. The only problem? Michael also lives with her husband, her gay brother, her boy-crazy cousin and her mom/dad's ex-wife--who is now remarried. (In Development)
  • Design My Dog--From the team behind America's Next Top Model comes this new reality show that tests the creative talents of dog owners as they are paired with a designer to complete the perfect look for their canine. (In Development)
  • Love Lockdown--A new form of relationship therapy that finds couples undergoing a 24-hour intensive therapy session to deal with their problems. Along the way the therapist may come in for an intense talk or bring in key players who may have caused riffs in the pair's relationship. In the end however, it is "blank" or get-off-the-pot. (In Development)
  • RuPaul's Drag U--One of Logo's most popular shows is back for season three with a new twist as along with the famous diva makeovers, Ru and the queens will also be providing the fashion challenged women on the program with practical everyday beauty and style tips. (Renewed)

Interesting, very interesting. Some of the things I noticed in their new lineup: There is only one scripted show, there are no LGBT leads in any of these programs, there are more reality shows, and A-List is not listed (Thank Goodness).

However, there's a bigger issue here... None of these shows are strictly LGBT! So, what's with the change? According to Lisa Sherman, the General Manager and Executive Vice President of Logo thinks it's time to reflect the audience:

Culturally, we're past the tipping point. For gays and lesbians, it's part of who they are, but they don't lead with it, because many are leading fully integrated, mainstream lives. Our goal at Logo has always been to honestly reflect our viewers' lives. We're now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.

Really? I couldn't imagine BET revealing a new line of shows that didn't focus on Black issues or the Black community. Could you imagine Friends on BET? No, and I can't understand why the execs would take this route. If they wanted to reach a broader audience, they could start with a few scripted shows that showcase different aspects of our community, reality shows that go beyond gossip and sex, and a serious news show.

Is that so hard to do? It feels like Logo is selling us out. Everything they stood for is being replaced to fit a more mainstream format... Really? Yes, we want more diverse views of our community, but instead of giving us any positive images of LGBT people, we get Design My Dog?

This 'seismic shift' Lisa talks about sounds like a slap in the face and the end of a network devoted to our community. Thanks, Logo, but no thanks.

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