John M. Becker

Yup, NOM is Boycotting Target

Filed By John M. Becker | August 08, 2014 2:00 PM | comments

Filed in: Living, Marriage Equality
Tags: gay marriage, marriage equality, National Organization for Marriage, NOM, NOMfail, same-sex marriage, Target

This week, when Minneapolis-based retail giant Target announced its support for marriage equality, I and many others predicted that the National Organization for Marriage Discrimination would call for a boycott, just like it's done for other pro-marriage companies.

And sure enough, yesterday afternoon, they launched it.


Brian Brown writes:

On Tuesday, the retail giant Target signed on to an amicus brief for the 7th Circuit Court of Appeals in two pending cases challenging the definition of marriage in Indiana and Wisconsin. Target joins with a number of other companies in signing the brief, including the Starbucks Coffee Company. But it is the spirit behind the brief, and its language, which are most noteworthy.

The brief uses extremely charged language to refer to laws defining marriage as the union of a man and a woman. It calls them "the states' bans [on same-sex marriage]" and, even more radically, "marriage discrimination" laws! Without providing any rationale at all, the brief states bluntly that "Same-sex couples should have the same right to marry as opposite-sex couples," and refers to Indiana and Wisconsin's traditional marriage laws as "an unproductive, inequitable, and unjust status quo."...

Target and other companies need to be forced to realize that it is their alignment with the radical cause of redefining marriage that is "bad for business"--not states' marriage laws that uphold and protect the common-sense idea that kids do best with a mom and a dad! So I'm announcing a new boycott today, against Target, for insulting consumers like you and me. The brief they signed in court this week insinuates that people like you and me, who would vote to uphold traditional marriage, as akin to segregationists and racial bigots. Would you want to shop at a place that viewed you in that way?...

Target and its peers in the corporate world need to realize that the countless Americans who believe in marriage as the union of a man and a woman will not stand for being insulted and demeaned.

Oh look, they have a petition too. So far a whopping 1400 people have signed on. That's sure to have those evil marriage equality supporters at Target quaking in their boots...

This latest exercise in futility looks like it's going to cause about as much economic damage to Target as NOM's previous outrage-trolling endeavors did to Starbucks, General Mills, and J.P. Morgan Chase. Pass the popcorn and enjoy the latest #NOMfail, folks!

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